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Promotional Offers Explained

HFD's Converted Interest Promo lets patient's pay off their plan at 0% interest if they pay off the principal during the promo period. Here's how it works, how to spot it, and how to explain it.

What is a Promotional Offer?

A Promotional Offer — also called Converted Interest or Same as Cash — lets a patient pay 0% interest on their plan if they pay off the full principal balance within a set promotional period.

What makes HFD's promo different?

Unlike traditional deferred-interest promos common in the industry, HFD's structure has a built-in safety net: if the patient doesn't pay off in time, they are not hit with a retroactive lump-sum interest charge. They simply continue on their existing payment schedule at the standard rate.

How promo offers work

When a patient selects a promotional offer, two things happen:

  • They get a promo period, a window of time to pay off the full principal balance and earn 0% interest.
  • They're set up on a payment schedule that's double the promo length (e.g., a 12-month promo runs on a 24-month payment schedule). This spreads equal monthly principal & interest payments across more time, keeping monthly payments affordable during the promo window.
 At the end of the promo period, one of two things happens: 

✅Paid off in time

Patient pays 0% interest

HFD converts all prior principal & interest payments into principal-only and writes off the remainder of the loan. The patient effectively pays zero interest.

 🔴Not paid off in time

Nothing changes

The patient continues on their original payment schedule at the standard rate. No penalties, no retroactive interest charge, no surprises.

 

😀The same structure applies to all promotional terms (e.g., a 6-month promo runs on a 12-month payment schedule, an 18-month promo runs on a 36-month payment schedule, etc.).

What Patients See

Patients can select a promotional offer during the application. Which experience they see depends on the program the provider is using. Selecting a promo offer automatically enrolls the patient.

Standard Experience

The patient must make additional payments — or a lump-sum payment — before the promo period ends to fully satisfy the promotion.

Tabbed Experience

If the patient selects the promo payment option on the offer card, the extra principal is automatically deducted each month alongside their minimum monthly payment. No additional action is required, provided they choose the promotional payment option in the offer card.

Patients who select Minimum Payments are required to make additional payments or a lump sum payment before the promotional period ends in order to fully satisfy from the promotion.

How to identify if a promotional offer was selected.

Provider Portal

In the Provider Portal, a banner appears in the servicing section of the individual’s payment plan details page.

Customer Portal

Patients can confirm whether a promotional offer is active in three places:

  1. Dashboard — A promo banner is displayed on the main Customer Portal dashboard.
  2. One-time payment screen — Promo status and deadline are shown when the patient navigates to make a one-time payment.
  3. One-time payment page (plan ID lookup) — After the patient enters their plan ID, promo details are displayed.

How do customers pay off before the promotional period ends?

Patients can make additional payments or pay their balance in full in two ways:

Additional payments can be made at any time during the promotional period. The promo deadline date is shown in the promotional banner on the patient's account in both the Provider Portal and Customer Portal.